QSR & Fast Casual
The complete partner playbook for selling Komo into quick-service restaurants and fast casual brands. Elevator pitch, pain points, use cases, objection handling, and live demo hubs.
Elevator Pitch
"With Komo, QSR brands can create interactive, gamified activations that drive foot traffic, increase customer spend, and reward loyalty. Our platform seamlessly integrates with existing apps, websites, and in-store experiences, enabling QSRs to effortlessly build and deploy dynamic promotions like giveaways, sweepstakes, spend-to-win games, instant win promotions, digital coupons/vouchers, and loyalty activations."
Pain Points Komo Solves
Increasing Foot Traffic
Getting customers through the door — especially during off-peak hours — is a constant challenge. Komo enables location-based promotions, time-sensitive instant-win games, and QR-code-driven activations that create urgency and give customers a reason to visit now, not later.
Boosting Average Spend per Customer
Customers default to their usual order. Komo drives upsell through personalized quizzes that recommend combo upgrades, gamified challenges that reward trying premium items, and spend-threshold promotions ("Spend $15, unlock a spin-to-win") that naturally increase basket size.
Building Customer Loyalty
Traditional punch-card loyalty is flat and forgettable. Komo gamifies loyalty with challenges, streaks, badges, and tiered rewards that make repeat visits feel like a game. Customers don't just earn points — they earn status, unlock achievements, and compete on leaderboards.
Personalizing Offers with Limited Data
QSR brands often know very little about their customers beyond transaction data. Komo captures zero-party data — preferences, dietary interests, favorite menu items, visit frequency — through quizzes, polls, and interactive content that customers willingly engage with. This feeds directly into personalized marketing.
Measuring ROI on Promotions
Traditional promotions (coupons in mailers, billboard ads) are difficult to attribute. Every Komo interaction is tracked — impressions, engagements, data captures, coupon redemptions, and downstream behaviors. Marketing teams get a clear picture of which activations drive real results.
Use Cases
Proven engagement patterns for QSR and fast casual brands. Use these to frame what a Komo implementation looks like in practice.
Spin to Win Discounts
QR code on in-store signage, tray liners, or receipts links to a branded spin wheel. Customers spin for rewards — a free side, 20% off their next meal, a BOGO deal, or a grand prize entry. Every spin captures contact details and visit data. Simple to set up, high engagement rate, and creates a reason to come back.
Loyalty Challenges
Customers earn points per visit, with double points for trying new menu items or visiting during off-peak hours. Challenges like "Try 3 new items this month" or "Visit 5 times in 30 days" unlock bonus rewards. Points redeem for free meals, exclusive merchandise, or early access to new menu launches. Gamified loyalty that builds habits, not just transactions.
Personalized Upsell Offers
In-app quiz asks about meal preferences — spice tolerance, favorite protein, dietary requirements. Based on responses, customers receive a personalized coupon for a combo upgrade or a new menu item that matches their tastes. Data feeds into the CRM for ongoing personalized offers. Customers feel understood; the brand increases average order value.
QR Code Treasure Hunt
QR codes placed at the counter, drive-thru window, and pick-up area each unlock a unique digital checkpoint. Customers who scan all three enter a draw for free coffee for a month. Drives engagement across multiple touchpoints within a single visit, encourages customers to explore different ordering channels, and captures behavioral data on channel preferences.
Limited-Time Product Launches
Run a poll asking customers to vote for their favorite new flavor or menu item. Voters receive a discount code to be among the first to try the winning item. Creates anticipation, generates buzz on social media, and provides direct consumer input on product decisions. The brand gets market research and a warm audience for launch day — all from a single activation.
Key Integration Points
Komo fits into existing QSR infrastructure without replacing what's already working. Here's where it connects:
Mobile App Integration
Embed Komo experiences directly into the brand's existing mobile app via SDK or iframe. No separate download required.
Website Popups & Embeds
Launch promotions as popups on the ordering website or embed gamified experiences on landing pages to capture data before checkout.
E-Commerce Integration
Connect to online ordering platforms. Coupon codes generated by Komo games apply at checkout seamlessly.
Marketing Automation & Emails
Webhooks push engagement data into CRMs and email platforms (Klaviyo, HubSpot, Braze) for automated follow-up sequences.
In-Store Activations (QR on Menus/Kiosks)
QR codes on menus, tray liners, kiosk screens, and drive-thru signage link directly to gamified promotions. Zero friction for the customer.
Loyalty Program Enhancements
Layer Komo's gamified mechanics on top of existing loyalty programs — adding challenges, badges, and interactive rewards without replacing the core system.
Social Media & UGC
Run social-first activations — photo contests, voting campaigns, share-to-enter promotions — that drive organic reach and feed user-generated content back into the brand's marketing channels.
Objection Handling
Common pushback from QSR decision-makers and how to respond.
"We already have a loyalty program."
That's great — Komo doesn't replace it. Komo gamifies and enhances what you already have. Traditional loyalty programs track transactions. Komo adds interactive challenges, streaks, and achievements that make the loyalty experience engaging instead of passive.
More importantly, Komo captures zero-party data that transaction-based loyalty programs miss — preferences, opinions, and interests that inform truly personalized offers. The existing loyalty program handles the plumbing; Komo makes customers actually want to participate.
"Our customers are price-sensitive — they just want cheap food."
Price-sensitive customers respond especially well to gamified rewards because they perceive earned discounts as more valuable than blanket promotions. A 20% discount from a spin wheel feels like a win — the same 20% on a coupon feels like marketing.
Komo also drives loyalty without requiring deep discounting. Challenges, badges, and leaderboard status create emotional investment that keeps customers coming back — not because the food is cheapest, but because they're engaged with the brand. The reward can be recognition, exclusive access, or small perks rather than margin-eroding discounts.
"We don't have time to manage new campaigns."
Komo is built for teams that are already stretched. The platform is intuitive and no-code — campaigns can be created from templates in under 10 minutes. Scheduling, automated prize distribution, and real-time analytics mean the campaign runs itself once it's live.
As a partner, you can also handle setup entirely. Build the hub, configure the campaigns, schedule the activations, and hand the client login access to monitor results. Their team's involvement is "review and approve" — that's it. Less work than managing a print coupon campaign.
Demo Hubs
Explore these live demo hubs to see how Komo works for QSR brands. Use them to walk prospects through the experience.
See all demo hubs with annotated walkthroughs on the Live Examples page.