Broadcast TV & Streaming
The complete partner playbook for selling Komo into broadcast and streaming networks. Elevator pitch, pain points, engagement flows, objection handling, and real examples.
Elevator Pitch
"With Komo, broadcast and streaming networks can create interactive activations that enhance audience engagement, generate actionable data for advertisers, and build stronger loyalty among viewers. Our platform seamlessly integrates with live TV broadcasts, streaming platforms, and apps to enable real-time polls, trivia games, sponsor giveaways, and more."
Pain Points Komo Solves
Who is Watching?
Problem: Networks know aggregate viewership numbers but have limited insight into individual viewers — their preferences, demographics, and engagement patterns.
Impact: Without individual viewer data, networks can't personalize content, prove granular ROI to advertisers, or build direct relationships with their audience.
Building Viewer Loyalty
Problem: With an explosion of streaming options, viewers switch platforms constantly. Loyalty is fragile and hard to maintain.
Impact: The sheer volume of competing content makes viewer retention a constant battle, increasing churn and reducing the lifetime value of each viewer relationship.
Activating Advertisers
Problem: Advertisers demand measurable ROI beyond impressions and estimated reach. Traditional ad metrics don't satisfy sophisticated buyers.
Impact: Networks lack direct proof of individual engagement, making it harder to justify premium ad rates and retain high-value advertising relationships.
Extending Beyond the Screen
Problem: Viewer engagement starts and ends with the broadcast. Once the show is over, the connection is lost until the next episode or season.
Impact: Engagement that ends when the broadcast ends limits data collection, advertiser value, and the ability to build sustained audience relationships.
Managing Resources
Problem: Content and marketing teams are focused on production and distribution — they don't have bandwidth for interactive campaigns.
Impact: Limited bandwidth for interactive campaigns means networks leave viewer data and advertiser revenue opportunities untapped.
Common Flows & Use Cases
These are the engagement patterns that come up most often in broadcast and streaming deals. Use them to frame what a Komo implementation looks like in practice.
Live Polls During Broadcasts
Problem Addressed: Viewers passively watch content with no way to participate or influence what happens.
Solution: Real-time polls during live broadcasts let viewers vote on performers, predict outcomes, or weigh in on decisions — with results displayed on-screen.
Use Case: During a talent show, viewers vote on their favorite performer via the network's Komo hub. Results are shown live on air, and every vote captures viewer data including age, location, and show preferences.
Sponsor-Branded Giveaways
Problem Addressed: Advertisers want more than impressions — they want leads and measurable engagement.
Solution: Viewers enter giveaways by engaging with sponsor-branded content — quizzes about the product, spin-to-win games, or instant-win mechanics — capturing qualified leads for the sponsor.
Use Case: "The [Sponsor] Half-Time Giveaway" — viewers answer three questions about the sponsor's product for a chance to win. Every entry is a qualified lead with engagement data, delivered directly to the sponsor.
Trivia Games for Shows
Problem Addressed: Ad breaks cause viewers to disengage, switch channels, or skip ahead.
Solution: Trivia games run during ad breaks, keeping viewers engaged with the show's content. Winners earn digital badges, merch discounts, or exclusive content.
Use Case: A drama series runs "Scene Detective" trivia during ad breaks — viewers answer questions about the episode so far, earn points on a season-long leaderboard, and compete for merch prizes at the finale.
QR Code Campaigns
Problem Addressed: TV ads generate awareness but lack a direct conversion mechanism.
Solution: QR codes displayed during ads or show segments link to interactive Komo experiences — instant-win games, product quizzes, or exclusive offers — bridging the gap from screen to action.
Use Case: A car brand runs a 30-second spot with a QR code. Viewers scan to take a "Find Your Perfect Model" personality quiz, enter to win a test drive experience, and the brand captures leads with vehicle preference data.
Post-Show Engagement Emails
Problem Addressed: Viewer engagement drops to zero between episodes or after a season finale.
Solution: Automated post-show emails with polls, merch discounts, exclusive behind-the-scenes content, and "what happens next" predictions keep viewers engaged until the next episode.
Use Case: After a season finale, viewers receive an email with a "Season Recap Quiz," a poll on the best episode, a merch discount code, and early access to next season's teaser — maintaining the audience relationship through the off-season.
Objections & Rebuttals
"Viewers prefer to remain anonymous — they won't engage with interactive content."
Viewers are already on their phones during broadcasts — Komo simply channels that attention back to your content. Interactive tools like polls, trivia, and giveaways encourage voluntary engagement by offering value in return. When there's something to win or a way to influence the show, viewers participate enthusiastically.
"Our advertisers already have their own campaigns — they don't need this."
Komo enhances existing advertiser campaigns with an interactive layer that captures real-time data and proves ROI. Instead of just impressions, you can offer advertisers qualified leads, engagement metrics, and audience insights — a premium product that justifies higher ad rates and creates a new revenue stream.
"We don't have the resources to manage interactive campaigns alongside production."
Komo automates the heavy lifting. Experiences can be pre-built and scheduled to go live at specific broadcast times, polls can be set to auto-publish, and results flow automatically to screens and dashboards. Minimal management is needed once the activation is configured — partners can handle setup, and the network's team just monitors results.
Demo Hubs
Explore these live demo hubs to see how Komo works in a broadcast and streaming context. Use them to walk prospects through the experience.
See all demo hubs with annotated walkthroughs on the Live Examples page.