Attractions & LBE
The complete partner playbook for selling Komo into family attractions and location-based entertainment. Elevator pitch, pain points, engagement flows, objection handling, and real examples.
Elevator Pitch
"With Komo, family attractions can design interactive, gamified experiences that captivate visitors, encourage repeat visits, and enrich both in-venue and at-home engagement. Through features like real-time challenges, competitions, treasure hunts, quizzes, polls, and UGC opportunities, Komo transforms first-time visitors into loyal guests."
Pain Points Komo Solves
Encouraging Repeat Visits
Problem: Many attractions rely heavily on first-time visitors with no systematic approach to bringing them back.
Impact: Revenue suffers from inconsistent guest returns, creating a constant dependency on new visitor acquisition which is far more expensive than retention.
Engaging Anonymous Visitors
Problem: Tickets are often purchased by one person for a group, meaning the attraction knows almost nothing about the majority of visitors.
Impact: Anonymous tickets limit data capture and personalization, making it impossible to tailor marketing, upsell effectively, or build direct relationships with guests.
Maximizing F&B and Merchandise Revenue
Problem: Attractions struggle to increase per-guest spending beyond the entry ticket.
Impact: Without capturing visitor behaviors and preferences, venues miss opportunities to drive food, beverage, and merchandise sales through targeted promotions and personalized offers.
Promoting Exhibits and Events
Problem: New or seasonal exhibits need dedicated promotion, but marketing teams lack effective strategies beyond standard advertising.
Impact: Without interactive promotion strategies, new and seasonal exhibits underperform on attendance, reducing ROI on the investment in creating them.
Immersive Experience Demand
Problem: Visitors increasingly expect immersive, interactive experiences — but physical installations are expensive and slow to deploy.
Impact: Digital solutions like Komo provide an affordable, fast-to-deploy alternative that delivers the interactivity visitors expect without the capital expenditure of physical builds.
Common Flows & Use Cases
These are the engagement patterns that come up most often in attractions and LBE deals. Use them to frame what a Komo implementation looks like in practice.
Digital Safari Hunt
Problem Addressed: Visitors move passively through the venue without engaging deeply with exhibits or exploring all areas.
Solution: QR codes placed at enclosures, exhibits, or key locations unlock trivia questions, fun facts, and points that accumulate on a leaderboard.
Use Case: At a zoo, visitors scan QR codes at each animal enclosure to answer a trivia question. Correct answers earn points, and top scorers win sponsored rewards like gift shop vouchers or free return tickets.
Food & Beverage Instant Win
Problem Addressed: Per-guest F&B spending is flat with no creative incentive to drive incremental purchases.
Solution: Trivia or interactive challenges at food outlets reward participants with instant F&B discounts, personalized by preference data.
Use Case: Visitors complete a short trivia challenge at the cafe for a chance to win a discounted meal combo. Preference data captured during gameplay personalizes future offers — vegetarian visitors get plant-based promotions on their next visit.
Seasonal Ticket Giveaway
Problem Addressed: First-time visitors don't convert to season pass holders or repeat guests.
Solution: Visitors engage with games, quizzes, and challenges to earn entries into a season pass prize draw — building excitement and capturing data for follow-up.
Use Case: During school holidays, every game played on the attraction's Komo hub earns an entry into a season pass giveaway. Post-draw, all participants receive a targeted "upgrade to season pass" offer based on their engagement level.
Interactive Exhibit Trivia
Problem Addressed: New or seasonal exhibits don't get enough foot traffic, and visitors don't engage deeply with educational content.
Solution: Each exhibit features quiz questions visitors answer via their phone. Correct answers unlock digital badges and personalized offers related to the exhibit theme.
Use Case: A museum launches a new dinosaur exhibit with a "Dino Expert Challenge" — visitors answer questions at each display, collect badges, and the top scorers unlock a discount on the exhibit's themed merchandise.
Objections & Rebuttals
"We're already attracting visitors — we don't need more engagement tools."
Komo isn't about attracting more visitors — it's about capturing data from the ones you already have and converting casual guests into loyal, repeat visitors. Every interaction captures zero-party data you can use for personalized follow-up, upselling, and re-engagement campaigns.
"Our guests prefer to stay anonymous — they won't share data."
When you give visitors a compelling reason to engage — a game, a prize, exclusive content — they voluntarily share their information. Komo's value-driven experiences see up to 99% data capture response rates because visitors are getting something in return. It's not a form — it's an experience.
"We don't have the resources to manage another platform."
Komo is no-code and designed for lean teams. Experiences can be set up in minutes, scheduled in advance, and run in the background. Partners can handle the initial build, and the attraction's team can self-serve from there — no developers, no ongoing management overhead.
"Our ticketing system already handles everything we need."
Ticketing systems handle transactions — Komo handles engagement. They're complementary. Komo integrates with existing systems and enhances the visitor journey with upsells, loyalty mechanics, and data capture that ticketing platforms were never designed to provide.
"We're a government-funded or non-profit venue with limited budgets."
Komo is flexible and scalable — you can start small with a single activation and expand as you see results. The platform drives measurable outcomes (data captured, repeat visits, F&B revenue) that justify the investment. For budget-constrained organizations, the ROI case is often the strongest because there's the most room to grow.
Demo Hubs
Reference these in sales conversations. Each one demonstrates different aspects of the platform in an attractions context.
Perth Zoo Adventure Hub
Zoo engagement — digital safari hunts, animal trivia, F&B promotions
FRIENDS The Experience Hub
Themed attraction — interactive quizzes, UGC photo moments, merchandise rewards
Dr Seuss The Experience Hub
Family attraction — gamified exploration, character quizzes, seasonal challenges
Contact your Komo partner manager for demo hub access. See all available demo hubs on the Live Examples page.