B2B Events & Conferences

Proving Sponsorship ROI

Sponsors demand more than logo placement and foot traffic estimates. They want leads, engagement data, and attribution. Komo gives every sponsor their own branded experience with individual analytics — impressions, interactions, data captures, and qualified leads — all exportable.

Low Attendee Engagement Beyond Keynotes

Between sessions, attendees default to email on their phones. Gamified experiences — trivia, scavenger hunts, spin-to-win — give them a reason to explore, engage, and interact with sponsors and content throughout the day.

Limited Attendee Data

Registration forms capture name, title, company. Komo captures preferences, opinions, knowledge levels, product interests, and behavioral data — all zero-party, all willingly given in exchange for gameplay and rewards.

Short Event Lifespan

A 3-day event represents months of planning and a massive budget — but the engagement window is tiny. Komo extends the event lifecycle with pre-event hype campaigns, live engagement during the event, and post-event follow-up sequences that keep the conversation going.

Exhibitor Activation Limited to Physical Booths

Exhibitors invest heavily in booth builds but reach only attendees who physically walk by. Komo creates digital exhibitor hubs — sponsor-branded pages with interactive content, video, and data capture — accessible from anywhere on the show floor or remotely.

Fragmented Attendee Journey

Attendees use separate apps for agenda, networking, maps, and engagement. Komo can embed directly into the existing event app (via SDK or iframe) or stand alone via QR codes, creating a unified engagement layer without replacing existing tools.

Operational Constraints

Event teams are already stretched thin. Komo is no-code — content can be built, scheduled, and published without developers. Partners can handle setup, or train the client's team to self-serve.

Hybrid / Virtual Challenges

Virtual attendees are second-class citizens in most event setups. Komo's digital-first approach means the same gamified experiences work for in-person and remote audiences — same leaderboards, same competitions, same data capture.

Weeks before the event, launch a Komo hub with personality quizzes ("Which track is right for you?"), trivia about the industry, polls on hot topics, and early registration incentives. Captures attendee preferences and builds anticipation. Data feeds into personalized event recommendations.

During keynotes and breakouts, run live polls, Q&A, and real-time trivia tied to session content. Speakers can reference results on-screen. Attendees engage from their phones. Every response captures data and earns points on the event leaderboard.

QR codes at each booth link to sponsor-branded Komo cards. Attendees scan, play, and earn points. A scavenger hunt incentivizes visiting every booth. Leaderboard displayed on screens throughout the venue. Top participants win prizes at the closing session.

Each sponsor gets a branded game or challenge. "Take the [Sponsor] Challenge" — a quiz about the sponsor's product, a spin-to-win for swag, or a prediction game. Every play captures a lead for the sponsor with engagement data attached.

Each exhibitor gets a branded digital page with their content, interactive experiences, video, and data capture forms. Accessible via QR code at the booth or remotely. Works for in-person and virtual attendees. Analytics show the exhibitor exactly who engaged and how.

After the event, the Komo hub stays live. On-demand content, session recap quizzes, feedback surveys, and continued sponsor engagement. Webhooks fire data into the CRM for automated follow-up sequences. The event doesn't end when the venue closes.

For organizations running multiple events per year, Komo's loyalty and profile system carries over. Attendees accumulate points, badges, and status across events. Sponsors get year-round visibility. The engagement relationship becomes persistent, not episodic.